Performance Marketing Manager (Search)
Reports to: Digital Marketing Director
Department: Marketing
Working Days: Monday to Friday (Saturday & Sunday Off)
Working Hours: 6:00 PM to 3:00 AM
Job Type: Onsite
Location: Lahore
Job Summary:
We are seeking an experienced Performance Marketing Manager specializing in search engine marketing to lead the execution, performance, and growth of paid search campaigns for enterprise-level accounts. This role involves owning the strategy and management of high-value paid search initiatives, leveraging expertise to deliver exeptional performance across large-scale campaigns.
As a key member of our marketing team, you will manage some of the most complex accounts while contributing to broader cross-channel marketing strategies. The ideal candidate will bring extensive knowledge of search engine marketing, exceptional analytical abilities, and a proven track record in high-pressure, fast-paced environments. This role requires proficiency in handling large budgets, optimizing campaigns to meet KPIs, and working collaboratively with cross-functional teams to achieve marketing objectives.
Responsibilities:
- Oversee the end-to-end management of enterprise-level paid search campaigns, including setup, daily optimizations, performance analysis, and strategic decision-making.
- Monitor and optimize campaigns to achieve key metrics such as ROAS, CPA, CTR, and other performance benchmarks.
- Collaborate with cross-functional teams to align search strategies with broader media and marketing initiatives, ensuring a cohesive approach.
- Leverage expertise in Google Ads and Microsoft Ads to create and manage impactful campaigns tailored to achieve business objectives.
- Analyze campaign performance data to derive actionable insights, using matrix analysis and data-driven decision-making to guide strategies.
- Provide regular performance updates to management, proactively identifying areas for improvement and opportunities for growth.
- Develop training materials and lead knowledge-sharing sessions to enhance the team’s expertise and capabilities
- Stay current with trends, tools, and best practices in paid search marketing to maintain a competitive edge.
Requirements:
- 5–7 years of hands-on experience in performance digital marketing.
- At least 4+ years of expertise in Search Engine Marketing (SEM), including campaign development, keyword research, bid management, ad copy optimization, and performance reporting for enterprise-level accounts.
- Extensive experience managing campaigns on platforms such as Google Ads (Performance Max, Shopping Ads, YouTube Ads, Dynamic Search Ads, Local Campaigns, Demand Gen) and Microsoft Ads.
- Proficiency in tools like Google Analytics, Adobe Analytics, Microsoft Excel, and the Google/Microsoft Office Suite.
- Strong expertise in Google and Microsoft platforms, ensuring the efficient management of paid search campaigns.
- Deep understanding of marketing funnels and the role of paid search in the broader customer journey, from awareness to conversion.
- Strong analytical skills with the ability to perform matrix analysis, interpret data, generate insights, and translate them into actionable strategies.
- Excellent communication and presentation skills, capable of conveying insights to both technical and non-technical audiences.
- If you're a seasoned performance marketer passionate about driving growth through search campaigns, adept at leveraging Google and Microsoft expertise, and skilled in data-driven decision-making, we’d love to hear from you!
Skills
- Communication and Presentation
- Leadership and Collaboration
- Strategic and Analytical skills
- Campaign Management
- Search Engine Marketing (SEM)
Job Detail
Experience: 5 Years - 7 Years
Salary: Rs. 350,000 - 400,000
share your resume at hr@msezy.com
