Key Responsibilities:

Develop and execute creative, high-impact social media strategies tailored to each platform (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.).

Oversee the daily management of social media accounts, ensuring content is timely, relevant, and brand-aligned.

Plan and manage engaging content across all platforms using scheduling tools and analytics to optimize reach and performance.

Stay updated on social and influencer marketing trends to drive innovative content and campaigns.

Collaborate with internal teams to design multimedia content (images, videos, reels) that enhances brand visibility and audience engagement.

Educate and align company staff on branding, content standards, and digital marketing best practices.

Develop and manage campaigns and competitions aimed at brand promotion and audience growth.

Build and maintain strong relationships with influencers and key partners to amplify campaign reach.

Conduct thorough audience and market research to support data-driven marketing initiatives.

Foster and engage with online communities through proactive communication and community management.

Track, analyze, and report performance metrics using tools like Google Analytics, Facebook Insights, etc.

Identify and act on consumer and competitor trends to adjust strategy and improve ROI.

Recommend improvements to boost campaign effectiveness, brand awareness, and customer loyalty.

Manage marketing budgets effectively, ensuring optimal allocation of resources across campaigns.

Promote collaboration and cross-functional alignment across internal departments for seamless execution.

Key Requirements:

Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

3–5 years of progressive experience in marketing or product management within FMCG, MNCs, or similar industries.

Proven expertise in managing digital marketing campaigns across various social media platforms.

Strong understanding of content creation, performance analytics, and influencer marketing.

Excellent verbal and written communication skills.

Proficiency in social media management tools, analytics software, and marketing automation platforms.

Creative, results-driven mindset with strong organizational and project management abilities.

Experience working directly with senior leadership or reporting to a President/CEO.

To apply, share your resume at hr@msezy.com