Position Overview:

A dynamic and results-driven Marketing Manager is needed to lead marketing efforts for a fast-growing food brand. This role involves developing and executing innovative marketing strategies to drive brand awareness, customer engagement, and sales growth. The ideal candidate should have a strong background in marketing within the food and beverage industry, excellent communication skills, and a passion for fast food and consumer trends.

Key Responsibilities:

Strategy Development:

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Analyze market trends and competitor activities to identify growth opportunities.

Campaign Management:

• Plan, create, and oversee multi-channel marketing campaigns, including digital, social media, print, and in-store promotions.
• Work cross-functionally to ensure brand consistency across all marketing efforts.

Market Research:

• Conduct market research to understand consumer preferences and behavior.
• Leverage customer feedback and trends to optimize menu offerings and promotions.

Budget Management:

• Prepare and manage the marketing budget to maximize return on investment.
• Track and analyze campaign performance, adjusting strategies as needed.

Team Leadership:

• Lead and mentor a team of marketing professionals.
• Coordinate with external vendors and agencies for specialized marketing projects.

Brand Management:

• Ensure brand consistency across all platforms and marketing materials.
• Serve as a brand ambassador to enhance the company’s image in the marketplace.

Performance Metrics:

• Monitor key marketing performance metrics and KPIs.
• Prepare reports and presentations for senior management to assess strategy effectiveness.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
• 5+ years of marketing management experience, preferably in the food and beverage or fast-food industry.
• Proven track record of successful marketing campaigns and brand growth.
• Strong analytical skills for interpreting data and deriving insights.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools, including social media, SEO, and email marketing.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Send your resume at: hr@msezy.com