Manager Paid Social

Reports to: Digital Marketing Director

Department: Marketing 

Working Days: Monday to Friday (Saturday & Sunday Off)

Working Hours: 6:00 PM to 3:00 AM

Job Type: Onsite

Location: Near Kalma Chowk Lahore

Job Summary:

We are seeking a dynamic Paid Social Marketing Manager to lead the execution, performance, and growth of paid social media campaigns for enterprise-level accounts. This individual will be responsible for driving paid social strategies across platforms, leveraging their expertise to optimize performance, ensure data-driven decision-making, and achieve impactful results.

As a key player on our marketing team, you will work with complex and high-value accounts while contributing to broader cross-channel marketing strategies. The ideal candidate will bring extensive knowledge of paid social media platforms like Meta (Facebook & Instagram), Pinterest, and TikTok, strong analytical abilities, and the ability to thrive in high-pressure environments.

Responsibilities:

• Own the strategy, execution, and performance of paid social accounts, ensuring alignment with business goals and delivering measurable results.
• Lead and manage campaigns across platforms including Meta (Facebook & Instagram), TikTok, Pinterest, and emerging social media channels, driving growth and ROI.
• Utilize matrix analysis and data-driven decision-making to optimize campaign strategies and performance.
• Collaborate with cross-functional teams to ensure seamless execution and integration of paid social campaigns within the broader marketing funnel.
• Continuously monitor campaign performance, analyzing data to identify opportunities for improvement and making strategic adjustments to enhance results.
• Mentor and develop junior team members, fostering their growth in paid social media marketing strategies and tools.
• Explore and implement innovative strategies, new platforms, and emerging trends to keep our paid social offerings competitive and cutting-edge.
• Advocate for the role of paid social within cross-channel strategies, ensuring it complements other marketing initiatives to drive holistic success.

Requirements:

• 4-7 years of hands-on experience in paid digital advertising with a focus on paid social media campaigns.
• Proven expertise managing and optimizing campaigns on platforms like Meta Ads Manager (Facebook & Instagram), TikTok, and Pinterest.
• Strong proficiency in matrix analysis and the ability to make data-driven decisions for optimizing campaigns.
• Excellent analytical and problem-solving skills, with experience in reporting on performance metrics and providing strategic insights.
• Advanced proficiency in Excel/Google Sheets, including creating and analyzing pivot tables for performance reporting.
• Strong understanding of digital advertising trends, social media platforms, and evolving online marketing strategies.
• Exceptional organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• A strategic thinker with a clear understanding of the broader marketing funnel and how paid social integrates with other channels.
• Self-motivated team player with excellent communication and leadership skills.
• If you’re passionate about leveraging data to drive impactful paid social strategies and thrive in managing diverse teams and high-value accounts, we’d love to hear from you!

Skills

• Advanced skills in Excel/Google Sheets
• social media advertising platforms
• Leadership and Team Development
• Digital Marketing trends
• Data Analysis & Reporting
• Paid Social Advertising Platforms

Job Detail

Experience: 4 Years - 7 Years

Salary: Rs. 350,000 - 400,000

share your resume at hr@msezy.com