Head of Web, Digital, and Social Media – Media Industry

Location: Karachi, Lahore, or Islamabad (Flexible)

Reporting Line: CEO

Salary: PKR 1.5 million/month (Negotiable)

Career Progression: Potential for succeeding the CEO

Job Summary:

The Head of Web, Digital, and social media is a senior leadership role responsible for shaping and executing the organization digital strategy across News and Entertainment. The role focuses on enhancing the company online presence, driving audience engagement, and aligning digital activities with broader business objectives. Key areas of responsibility include website management, social media strategy, digital marketing, content oversight, and cross-departmental collaboration.

Key Responsibilities:

• Strategy Development: Design and implement a comprehensive digital strategy to achieve marketing and business goals.
• Brand Management: Ensure consistency in the company digital presence across all platforms.
• Content Oversight: Supervise content creation and distribution to align with brand messaging and audience needs.
• Budget Management: Plan and monitor the digital marketing budget to maximize ROI.
• Performance Analysis: Track and analyze campaign performance using data insights to improve outcomes.
• Technology Integration: Leverage new tools and technologies to enhance digital efforts and operational efficiency.
• Collaboration: Work closely with other departments to ensure alignment with organizational goals.

Required Skills & Qualifications:

• Experience: 10+ years in digital strategy and leadership roles, with a proven track record in social media, web, and digital channels, preferably in Pakistan.
• Technical Proficiency: Expertise in major digital tools and platforms, including TikTok, YouTube, Facebook, Instagram, and AI/AGI technologies.
• Analytical Skills: Strong ability to derive actionable insights from performance data and consumer analytics.
• Leadership: Experience in building and managing high-performing teams to achieve commercial objectives.
• Innovation: Passion for technology and a commitment to driving digital transformation.
• Education: Bachelor degree in Marketing, Business Administration, or a related field.

Objectives:

• Enhance the organization's digital footprint while aligning activities with profit goals.
• Establish actionable objectives across departments to ensure cohesive collaboration.
• Utilize technology to improve efficiency and foster innovation.
• Candidates from the MNC, Media & IT Industry are highly preferred.

Skills

• content Oversight and Brand Management
• Innovation and Creativity
• Technology Integration
• Digital and Social Media Expertise
• Strategic Planning and Execution

Job Detail

Experience: 10 Years - 15 Years

Salary: Rs. 1,000,000 - 1,500,000

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