Digital Marketing Specialist – Dubai Market
Working Hours: 11:00 am to 7:00 Pm
Working Days: Monday to Sat (Sun Off)
Office Location: Bahadur Abad BYJCHS, Karachi
Salary : 250k
Job Summary:
We are seeking a skilled and creative Digital Marketing Specialist to lead our online presence in the Dubai market. The ideal candidate will have 3 to 5 years of experience in digital marketing and be well-versed in managing social media platforms, creating engaging content, optimizing for SEO, managing WordPress websites, and executing effective advertising campaigns on Google and Meta. Experience in luxury, travel, or hospitality industries is a plus.
Key Responsibilities:
Social Media Management:
- Manage and grow social media accounts across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
- Develop and execute content calendars aligned with brand strategy and marketing goals.
- Monitor engagement metrics and adjust strategies to optimize performance.
Content Creation:
- Write and publish engaging blog posts, articles, and social media content tailored to the Dubai market.
- Craft clear, compelling, and SEO-optimized website copy.
- Collaborate with designers to produce multimedia content.
SEO & Website Management:
- Conduct keyword research to enhance website ranking and organic traffic.
- Manage, update, and optimize WordPress websites for performance and user experience.
- Ensure website content is fresh, relevant, and aligned with marketing campaigns.
Advertising Campaigns:
- Plan, execute, and optimize paid campaigns on Google Ads and Meta (Facebook & Instagram).
- Monitor and analyze ad performance, making adjustments to maximize ROI.
- Create A/B tests and refine targeting and creatives based on data insights.
Analytics & Reporting:
- Track and report on key performance indicators (KPIs) for all digital marketing efforts.
- Provide actionable insights and strategic recommendations based on analytics.
Requirements:
- 3 to 5 years of proven experience as a Digital Marketing Specialist, ideally with exposure to the Dubai market.
- Expertise in managing WordPress websites and implementing SEO best practices.
- Proficiency in Google Ads, Meta Ads Manager, and other digital advertising platforms.
- Strong content creation skills, with an understanding of the Dubai audience.
- Ability to manage and analyze multiple campaigns across digital channels.
- Familiarity with analytics tools such as Google Analytics and Meta Insights.
- Excellent organizational skills with the ability to handle multiple projects simultaneously.
Preferred Qualifications:
- Experience in luxury, travel, or hospitality industries.
- Certifications in Google Ads, Meta Ads, or SEO are highly desirable.
- Basic knowledge of graphic design tools such as Canva or Adobe Creative Suite.
Skills
- Industry-Specific Knowledge
- Analytics & Reporting
- Advertising Campaigns
- SEO & Website Management
- Content Creation
- Social Media Management
Job Detail
Experience: 3 Years - 5 Years
Salary: Rs. 200,000 - 250,000
share your resume at hr@msezy.com
