Job Responsibilities:

• Develop and implement social media strategies to increase engagement, brand awareness, and lead generation.
• Create and manage a content calendar, ensuring timely and high-quality posts across platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, etc.).
• Design and write engaging content.
• Monitor and respond to comments, messages, and mentions to maintain a strong online presence.
• Manage paid advertising campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.), optimizing for reach and conversion.
• Analyze performance metrics using analytics tools and report insights for strategy improvements.
• Stay updated on industry trends, platform updates, and best practices to keep our social media presence fresh and relevant.
• Collaborate with internal teams (design, content, sales) to align social media efforts with company goals.

Requirements:

• Experience: Minimum 1-3 years in social media marketing, content creation, or digital marketing.
• Skills:
• Strong understanding of social media platforms, algorithms, and trends.
• Experience with social media management and scheduling tools (Hootsuite, Buffer, Meta Business Suite, etc.).
• Ability to write compelling copy and captions tailored to different audiences.
• Strong analytical skills to track and optimize campaign performance.
• Experience with paid advertising and audience targeting.
• Excellent communication and collaboration skills.
• Education: A degree in Marketing, Communications, or a related field is a plus but not mandatory.